<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Simply Accountable</title>
	<atom:link href="http://www.simplyaccountable.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.simplyaccountable.co.uk</link>
	<description></description>
	<lastBuildDate>Fri, 03 Feb 2012 14:33:28 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.3</generator>
		<item>
		<title>Lacoste snaps up MPG Media Contacts</title>
		<link>http://www.simplyaccountable.co.uk/2012/02/03/lacoste-snaps-up-mpg-media-contacts/</link>
		<comments>http://www.simplyaccountable.co.uk/2012/02/03/lacoste-snaps-up-mpg-media-contacts/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 14:33:28 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=230</guid>
		<description><![CDATA[Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2012/02/03/lacoste-snaps-up-mpg-media-contacts/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.</p>
<p>The appointment comes ahead of Lacoste&#8217;s opening of its first UK flagship store in London later this year. MPG Media Contacts started working with Lacoste this week.</p>
<p>Lacoste previously worked with the luxury specialist media agency Cream.</p>
<p>MPG Media Contacts&#8217; other clients include Hermès, Hugo Boss and Boden, as well as fragrances from Paul Smith, Jimmy Choo, Burberry, Paco Rabanne and Nina Ricci.</p>
<p>Paul Frampton, managing director at MPG Media Contacts, said: &#8220;We are very excited to be adding to our portfolio of high-end fashion brands.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2012/02/03/lacoste-snaps-up-mpg-media-contacts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMV BBDO poaches DDB planners</title>
		<link>http://www.simplyaccountable.co.uk/2012/01/23/amv-bbdo-poaches-ddb-planners/</link>
		<comments>http://www.simplyaccountable.co.uk/2012/01/23/amv-bbdo-poaches-ddb-planners/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 14:01:42 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=226</guid>
		<description><![CDATA[AMV BBDO is ramping up its planning department by poaching two senior strategists from DDB &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2012/01/23/amv-bbdo-poaches-ddb-planners/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>AMV BBDO is ramping up its planning department by poaching two senior strategists from DDB</p>
<p>The agency has hired Herve Hannequin to lead global strategy on Pedigree and Kathy Slack to lead global strategy on Galaxy.</p>
<p>Hannequin has worked at DDB for three years and ran the global Phillips account. He previously worked at WCRS&amp;Co as head of international planning.</p>
<p>Slack headed up the VW, Harvey Nichols and Gu accounts at DDB. Prior to that, she worked on Lynx and Persil at BBH. <a href="http://www.campaignlive.co.uk/news/1113350/amv-bbdo-poaches-ddb-planners/">Read full story here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2012/01/23/amv-bbdo-poaches-ddb-planners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Campaign architect and former Haymarket chief Lindsay Masters passes away</title>
		<link>http://www.simplyaccountable.co.uk/2012/01/09/campaign-architect-and-former-haymarket-chief-lindsay-masters-passes-away/</link>
		<comments>http://www.simplyaccountable.co.uk/2012/01/09/campaign-architect-and-former-haymarket-chief-lindsay-masters-passes-away/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 13:55:47 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=222</guid>
		<description><![CDATA[Lindsay Masters, who led the launch of Campaign in 1968 and ran Haymarket for nearly &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2012/01/09/campaign-architect-and-former-haymarket-chief-lindsay-masters-passes-away/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Lindsay Masters, who led the launch of Campaign in 1968 and ran Haymarket for nearly three decades, has passed away.</p>
<p>Masters joined Haymarket as a salesman in 1958, a year after the company was founded by Michael Heseltine.</p>
<p>He played a pivotal role first in selling Town – Britain’s first modern consumer style title for men, which provided the basis of success for Haymarket – and later in applying the quality and design of the title to trade magazines with the help of Simon Tindall, who would later become his chief executive. <a href="http://www.campaignlive.co.uk/news/1110637/campaign-architect-former-haymarket-chief-lindsay-masters-passes-away/">read full story here </a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2012/01/09/campaign-architect-and-former-haymarket-chief-lindsay-masters-passes-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tate picks The Brooklyn Brothers to handle advertising</title>
		<link>http://www.simplyaccountable.co.uk/2011/11/28/tate-picks-the-brooklyn-brothers-to-handle-advertising/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/11/28/tate-picks-the-brooklyn-brothers-to-handle-advertising/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:24:49 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=216</guid>
		<description><![CDATA[Brooklyn Brothers beat competing shops DDB UK, 18 Feet &#38; Rising and the design company &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/11/28/tate-picks-the-brooklyn-brothers-to-handle-advertising/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Brooklyn Brothers beat competing shops DDB UK, 18 Feet &amp; Rising and the design company Pentagram to win the business.</p>
<p>The review, which was conducted by Marc Sands, the Tate director of audiences and media, kicked off after the company and its previous incumbent Fallon parted ways in September.</p>
<p>Fallon was appointed to the business in November 2004 and went on to produce award-winning work such as the print executions &#8220;hungover&#8221;, &#8220;gig meeting&#8221; and &#8220;split up&#8221;, which won a Grand Prix in the Outdoor category at Cannes in 2006.   <a href="http://www.campaignlive.co.uk/news/1106204/tate-picks-brooklyn-brothers-handle-advertising/">read the full story here </a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/11/28/tate-picks-the-brooklyn-brothers-to-handle-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Philips splits £300m global media between Carat and MPG</title>
		<link>http://www.simplyaccountable.co.uk/2011/11/07/philips-splits-300m-global-media-between-carat-and-mpg/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/11/07/philips-splits-300m-global-media-between-carat-and-mpg/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 13:51:54 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=210</guid>
		<description><![CDATA[Philips has split its £300m global media planning and buying business between Carat and MPG &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/11/07/philips-splits-300m-global-media-between-carat-and-mpg/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Philips has split its £300m global media planning and buying business between Carat and MPG Media Contacts.</p>
<p>MPG wrestled the planning and buying for the Philips consumer lifestyle business across France, southern Europe and parts of America from Carat, the incumbent.</p>
<p>Carat has retained the media account for the remainder of the consumer lifestyle business, as well as across the Philips corporate organization.</p>
<p>Antonio Hidalgo, chief innovation, marketing and strategy officer at Philips consumer lifestyle, said: &#8220;Continuing our relationship with Carat is testimony to the strength of their strategic offering and the trusted partnership we have built in the recent years<span id="_marker"> </span></p>
<p class="MsoNormal" style="line-height: 18pt; margin: 0cm 0cm 11.5pt; mso-outline-level: 2;"><span style="font-family: &quot;Georgia&quot;,&quot;serif&quot;; color: black; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';">Philips has split its £300m global media planning and buying business between Carat and MPG Media Contacts.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 13.8pt; mso-margin-top-alt: auto; mso-line-height-alt: 10.95pt;"><span style="font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';"><span style="color: #000000;">MPG wrestled the planning and buying for the Philips consumer lifestyle business across France, southern Europe and parts of America from Carat, the incumbent.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 13.8pt; mso-margin-top-alt: auto; mso-line-height-alt: 10.95pt;"><span style="font-family: &quot;Georgia&quot;,&quot;serif&quot;; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';"><span style="color: #000000;">Carat has retained the media account for the remainder of the consumer lifestyle business, as well as across the Philips corporate organization.</span></span></p>
<p><span style="line-height: 115%; font-family: &quot;Georgia&quot;,&quot;serif&quot;; font-size: 11pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: JA; mso-bidi-language: AR-SA;"><span style="color: #000000;">Antonio Hidalgo, chief innovation, marketing and strategy officer at Philips consumer lifestyle, said: &#8220;Continuing our relationship with Carat is testimony to the strength of their strategic offering and the trusted partnership we have built in the recent years <a href="http://www.campaignlive.co.uk/news/1102706/philips-splits-300m-global-media-carat-mpg/">Read full story here</a></span></span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/11/07/philips-splits-300m-global-media-between-carat-and-mpg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engine appoints Ed Turner as Partner</title>
		<link>http://www.simplyaccountable.co.uk/2011/10/28/engine-appoints-ed-turner-as-partner/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/10/28/engine-appoints-ed-turner-as-partner/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 15:55:02 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=207</guid>
		<description><![CDATA[As well as taking on the responsibility of becoming an Engine partner, Turner will also &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/10/28/engine-appoints-ed-turner-as-partner/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As well as taking on the responsibility of becoming an Engine partner, Turner will also take the lead on the Microsoft account. He will report to Jam&#8217;s managing director, Alex Miller, who he worked with at the now defunct digital agency i-level.</p>
<p>Turner joins from Gum, the media arm of digital agency Grand Union, where he was managing director. He launched the division in 2010, working on a range of clients including Waitrose, P&amp;G, Pernod Ricard and Freeview.</p>
<p>Prior to Gum, Turner spent seven years at digital media agency i-level, where he left as head of media.</p>
<p><a href="http://www.campaignlive.co.uk/news/1101160/engine-appoints-ed-turner-partner/">read full story here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/10/28/engine-appoints-ed-turner-as-partner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carat tops Recma rankings for new business</title>
		<link>http://www.simplyaccountable.co.uk/2011/10/17/carat-tops-recma-rankings-for-new-business/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/10/17/carat-tops-recma-rankings-for-new-business/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 15:08:41 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=204</guid>
		<description><![CDATA[Carat has today been named the top-ranking UK media agency for new business in the &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/10/17/carat-tops-recma-rankings-for-new-business/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Carat has today been named the top-ranking UK media agency for new business in the Recma league tables, beating MediaCom and MEC into second and third respectively.</p>
<p>The Recma agency league is designed to track the development and performance of media agencies.</p>
<p>A total of 15 UK media agencies were ranked according to criteria across four categories: competitiveness, momentum, resources, and client profile.</p>
<p>Each agency’s pitch performance, market-share growth, quality of clients and digital resources over the past three years were also assessed.</p>
<p><a href="http://www.campaignlive.co.uk/news/1098670/carat-tops-recma-rankings-new-business/">Read the complete story here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/10/17/carat-tops-recma-rankings-for-new-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Ewart quits Publicis London</title>
		<link>http://www.simplyaccountable.co.uk/2011/06/16/tom-ewart-quits-publicis-london/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/06/16/tom-ewart-quits-publicis-london/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 13:29:09 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=193</guid>
		<description><![CDATA[Tom Ewart, joint executive creative director at Publicis London, has resigned without a job to &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/06/16/tom-ewart-quits-publicis-london/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div>
<p>Tom Ewart, joint executive creative director at Publicis London, has resigned without a job to go to.</p>
<p>According to a Publicis London spokeswoman, Ewart has not decided what he plans to do next.</p>
<p>However, his departure has sparked rumours that he may be involved in a start-up with ex-Publicis London chief executive, Neil Simpson.</p>
<p>The agency has not decided whether it is to seek a replacement for Ewart, who led the creative department with fellow joint ECD Adam Kean. <a href="http://www.campaignlive.co.uk/news/1075392/tom-ewart-quits-publicis-london/">Read the full story here </a></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/06/16/tom-ewart-quits-publicis-london/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ladbrokes in £8m ad review</title>
		<link>http://www.simplyaccountable.co.uk/2011/05/26/ladbrokes-in-8m-ad-review/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/05/26/ladbrokes-in-8m-ad-review/#comments</comments>
		<pubDate>Thu, 26 May 2011 15:01:46 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=190</guid>
		<description><![CDATA[Ladbrokes has called a review of its £8 million advertising account, which is currently with &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/05/26/ladbrokes-in-8m-ad-review/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div>
<p>Ladbrokes has called a review of its £8 million advertising account, which is currently with M&amp;C Saatchi.</p>
<p>A number of agencies have been approached through ISBA with an initial request for information.</p>
<p>The successful agency will be responsible for overseeing all of Ladbrokes’ main brand communications, which predominantly involves TV, press and radio activity.</p>
<p>M&amp;C Saatchi has worked with Ladbrokes on its advertising business since January 2007. Among its first moves after the winning the account was to introduce a campaign featuring a number of ex-footballers, including Ally McCoist, Chris Kamara and Ian Wright.</p>
<p>The bookmaker continues to use Kamara and Wright in its ad campaigns, and last year launched a TV spot featuring the pair to help attract new betting customers ahead of the 2010 FIFA World Cup.</p>
<p>The campaign also introduced a new slogan: &#8220;Got the Feeling? Get to Ladbrokes.&#8221;</p>
<p>Earlier this year, Ladbrokes announced plans to invest £50 million in revamping its brand over the next two years, in order to help tackle falling profits. <a href="http://www.campaignlive.co.uk/news/1071889/Ladbrokes-8m-ad-review/">Read the full story here </a></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/05/26/ladbrokes-in-8m-ad-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NO to AV rolls out last-minute marketing push</title>
		<link>http://www.simplyaccountable.co.uk/2011/05/04/no-to-av-rolls-out-last-minute-marketing-push/</link>
		<comments>http://www.simplyaccountable.co.uk/2011/05/04/no-to-av-rolls-out-last-minute-marketing-push/#comments</comments>
		<pubDate>Wed, 04 May 2011 10:26:05 +0000</pubDate>
		<dc:creator>gloria</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.simplyaccountable.co.uk/?p=184</guid>
		<description><![CDATA[NO to AV, the campaign aimed at preserving the current parliamentary voting system, has launched &#8230; <a class="tint" href="http://www.simplyaccountable.co.uk/2011/05/04/no-to-av-rolls-out-last-minute-marketing-push/">Read More <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div>
<p>NO to AV, the campaign aimed at preserving the current parliamentary voting system, has launched a marketing drive with less than a week to go before the referendum voting day.</p>
<p>It has appointed creative agency Other to develop an integrated push. The work, which will comprise digital and guerrilla marketing, is rolling out in the final days before the 5 May polling day.</p>
<p>Jag Singh, the director of digital communications for NO to AV, said he expected the drive to generate new momentum as the vote draws closer.</p>
<p>Earlier in the year, NO to AV distributed more than six million copies of a leaflet that informed readers only three countries, Australia, Fiji and Papua New Guinea, use the alternative vote for parliamentary elections. <a href="http://www.brandrepublic.com/news/1067403/no-av-rolls-last-minute-marketing-push/">Read Full Story Here </a></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.simplyaccountable.co.uk/2011/05/04/no-to-av-rolls-out-last-minute-marketing-push/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

